My story

Hi, I’m Esther the Owner and Founder of Tia-Tia Boutique. At 30 I developed a thyroid condition and I shot up from a perfect size 12 to having bumps in all sorts of places.

With a career in the media looking good mattered but finding clothes was a struggle. One embarrassing fitting room experience set me on a path to resolve this for myself and other women…

Esther O’Reilly-Cain
Owner & Founder
Esther Owner and Founder of Tia-Tia Boutique Cheltenham, Cotswolds

Since 2006

Out of pure frustration and with no retail experience, I researched the market and started to look for premises. On 14 February 2006, Tia-Tia opened its doors.

We have grown in stature and retail experience and are now one of the best plus-size boutiques in the UK. I love what I do and my customers have come on a journey over the years to where we are today.

No size limit

Our collections give you the same choice as the high street without the frustration of being limited by size. We start at a size 16 and go up to 30+. We are caring and friendly providing a personalised service, whatever your budget.

Come and visit us at Tia-Tia Boutique to find out for yourself.